Tony began working with materials handling businesses over 25 years ago. He first helped raise awareness of the dangers of tipping forklifts with Toyota on BBC Tomorrow’s World. His marketing clientele included equipment manufacturers, automation specialists and forklift dealers, and featured work with forklift users around the world, such as Rolls-Royce, British Airways and Saint-Gobain. An important part of the work for Baumann today is promoting the safety aspects of the sideloader concept to operators in major markets, such as the UK, Canada and Australia.